PUBLIC RELATIONS & MARKETING: KROSS JOHNSON


Committee Description:

Kross Johnson - Chair of PR & Marketing

Public Relations & Marketing Committee strives to effectively advertise all events, develop and strengthen relationships with prospective members, current members, faculty, student, organizations and alumni. It also coordinates, modifies and upgrades the different communication/IT resources (website, blogs, Facebook, blackboard), assists in the creation of Sigma Products, and provides opportunities for members to be active through various key positions. Its goals are to obtain and maintain strong relationships with student clubs and organizations, faculty, and staff.

Goals:

  1. To increase public awareness and retain a strong presence of Sigma Alpha Delta within the associated communities.

  2. To continuously reinforce the engagement rate of the Sigma Alpha Delta stakeholders in all planned social activities.

  3. To educate and assist members in developing valuable skills for a possible future career in marketing and other related fields.

  4. To help all stakeholders expand their personal and professional networks while gaining real world experience.

Requirements:

  • Attend 2 Committee meetings

  • Assist in an in-person marketing effort

  • Assist in creating newsletter / event flyer

Contact:

marketing@sigmaalphadelta.com

 

VICE CHAIRS


Conor McCabe
Vice-Chairperson of Social Media Management
Responsibilities include but are not limited to:

  • Posting relevant content to Facebook, Instagram and any other media platforms deemed necessary by the sitting Chairman.

  • The promotion of co-sponsored events on the Sigma Alpha Delta Facebook Page and Instagram Story.

  • Encouraging the growth of Sigma Alpha Delta’s online presence. Maintaining communication between the acting Chairperson and all other acting Vice-Chairpersons of the Public Relations and Marketing committee alongside the Secretary.

  • Serving as a leader, and providing assistance to prospective members who are in the process of completing requirements relevant or similar to the responsibilities of such position.

  • Abiding by all rules, regulations, and standards outlined by the Sigma Alpha Delta Constitution.


WENDY ZHANG
Vice Chair of Marketing Strategy & Data Analytics
Responsibilities include but are not limited to:

  • The conception and implementation of marketing strategies for events.

  • Assisting in the planning and creation of agendas for committee events.

  • The conception, planning and management in-person marketing campaigns.

  • Maintaining communication between the acting Chairperson and all other acting Vice-Chairpersons of the Public Relations and Marketing committee.

  • Serving as a leader, and providing assistance to prospective members who are in the process of completing requirements relevant or similar to the responsibilities of such position.

  • Abiding by all rules, regulations, and standards outlined by the Sigma Alpha Delta Constitution without exception.


GABRIELLA CONWAY
Vice Chair of Digital Marketing
Responsibilities include but are not limited to:

  • The creation, revision, and sending of Sigma Alpha Delta’s newsletter and the Public Relations & Marketing Committee Newsletter.

  • Maintaining and furthering Sigma Alpha Delta’s presence on social media platforms including but not limited to Facebook and Instagram, in addition to the platforms in which the Executive Board deem appropriate.

  • Posts on behalf of Sigma Alpha Delta shall only represent the interests of the organization.

  • Creating and managing the Facebook event for events hosted by the Public Relations and Marketing Committee.

  • Maintaining communication between the acting Chairperson and all other acting Vice-Chairpersons of the Public Relations and Marketing committee.

  • Abiding by all rules, regulations, and standards outlined by the Sigma Alpha Delta Constitution without exception.


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Vice-Chairperson of Human Relations

Responsibilities include but are not limited to:

  • Updating the committee Chairperson and Vice-Chairpersons on the progress of prospective members.

  • Informing the Sigma Alpha Delta Executive Secretary on the status of prospective members.

  • Facilitating communication amongst prospective committee members.

  • Assisting prospective members in the fulfillment of committee requirements.

  • Maximizing prospective turnover rate. Maintaining communication between the acting Chairperson and all other acting Vice-Chairpersons of the Public Relations and Marketing committee alongside the Secretary.

  • Serving as a leader, and providing assistance to prospective members who are in the process of completing requirements relevant or similar to the responsibilities of such position.

  • Abiding by all rules, regulations, and standards outlined by the Sigma Alpha Delta Constitution.