Member of Sigma Alpha Delta Since: 2004 – 2006
Baruch College Date of Graduation: 2006
Major: Marketing Management
Since 2006, Susan Raygorodskaya has worked for international management consulting firm, Oliver Wyman. She currently works as a Marketing Coordinator, providing clients with intellectual capital deliverables (thought pieces on the financial market). Susan finds her work enjoyable thanks to a dedicated team, friendly workplace environment, and an ever-changing market. Her marketing experience extends back to high school, and carries throughout her time as a student at Baruch and member of Sigma Alpha Delta.
As a high school student, Susan was involved in a number of extracurricular activities. She was a member of the Student Union and the Sophomore/Junior Counsel. She served in positions such as, Secretary, Treasurer, and Vice President during this time. It was her participation in these student organizations that helped Susan to realize how much she enjoyed working in group settings and coordinating projects.
Upon joining Sigma, Susan entered the Marketing Committee. She got her start as Assistant to the Chairperson of Marketing, was later elected Marketing Chair, and then, became Marketing Coordinator. While serving in her various roles, Susan managed the creation and distribution of flyers, executed event mailings, and contributed to the resolution of event logistics. Her favorite moments in Sigma came while working on events alongside her fellow members. She enjoyed seeing the group achieve success, even in the face of unforeseen circumstances. Regarding her peers, Susan states, “I have realized through the years that I more than ever, look up to my peers. They are the one group of people that have the best outlook on life, since they are in the same position as me.”
Despite her lengthy commute as a resident of Staten Island, Susan grew fond of Baruch. She credits the school with aiding her in the development of diligence, multitasking ability, and time management skills. Susan found Baruch’s location convenient for working internships at TIAA-CREF, Technology Therapy Group, and UBS Financial Services Inc. At Technology Therapy Group, Susan received her first exposure to Customer Relationship Management (CRM). It was there, that Susan learned how to compile a client outreach database. At TIAA-CREF, Susan worked with a letter shop and print vendor, making invitations for seminars. These days, Susan utilizes the skills that she built during internships, assisting with event coordination and executing mailings for Oliver Wyman.
For Susan, the allure of marketing comes from the way in which it is used to influence target groups and garner interest in a product or service. “I really enjoy looking at different commercials and advertisements and figuring out how they came up with a given campaign”, says Susan. As advice to Sigma’s general population, Susan urges members to “take on a position in the club because, you get to learn about responsibility, you get to make decisions that impact the whole student body, and you get that extra something when you own a position and feel like you made a difference during the time you were there.” She urges Sigma’s Marketing Committee to “be creative and think outside the box, because that’s what gets you noticed the most.”
Finally, Susan says, “Do everything and anything with the club, because it’s the best being part of a group of people who have the same interests as you. It passes by so fast that once you look back, you wish you would have been MORE involved than you already were.”