In this event, students are introduced to the concept of Programmatic Advertising. Programmatic Advertising has become one of the major ways for companies to buy digital media. However, Programmatic involves so much more than simply buying digital media space. This event will expose students to the process of planning and managing a campaign, the way audiences and data are handled, and the way that a programmatic team interacts with different departments. 

Students will hear from a panel of Programmatic Advertising Professionals and be able to ask their own questions.

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For members, attending this event will fulfill one On-Campus event requirement.